If you’re working in Pharma and you’re thinking about building a landing page, there is no one-size-fits-all solution. A poorly designed, ineffective landing page can ruin your chance of converting a HCP (healthcare professional) into a new lead.
To ensure you get the best results possible, there are some things you should keep in mind when constructing your landing page. In this article you'll find a few tips to get you started.
Alignment is Success
The key element of a high conversion rate is alignment. It is likely that you are at least familiar with the concept and are looking to learn more. Planning for alignment in your landing pages is crucial to the success of your organization.
A lack of alignment in your landing pages is the number one reason why your conversion rates are low. Planning for alignment will help you achieve your goals of increasing the number of leads you receive. It will also help you with your bottom line by increasing your conversion rates and the quality of your leads.
Our Customer Journey expert can help to get aligned to increase your conversion rates and reach your audience of healthcare professionals.
Emotions into Value
The value of a product or service you have to offer is communicated by using emotion. Emotion makes it easier for people to identify with you, it builds trust and evokes an action.
When you use emotion in communication, you want to tell their story and let them relate to you. You have to feel with your customer. The more you know about the person, the better you can relate to them. You want your message to reach the right person at the right time.
The more you know about the person, the easier it is to know what message, style and media to use to reach the person.
"Just Enough" is Mandatory
Healthcare professionals are busy. They do not have time to listen, read, attend meetings or long presentations, nor do they want to read through a lot of documentation.
That is why it is important to communicate enough information and communicate value to healthcare professionals. How do you do this? By using the right questionnaires, engaging the potential healthcare professional with relevant information, illustrating your value and above all keeping it simple.
If you're asking for lots of information you'll scare them, if you're asking too little you'll make them think it's invaluable. Make sure you give the information they need and give it to them as fast as possible.
Our Identity Provider (IdP) has social integration that works nicely together with our landing page builder. To learn more feel free to contact us about a demo.
This Seems Like a Lot of Work...!
We've got a solution for that. A landing page builder can be used in many ways, such as to create a landing page for an event on your website, an offer, or something you want to promote.
But if you want to use a landing page builder to your advantage, you must pay attention to all of which we talked about earlier. Our landing page builder has built in support for all of these and its sole purpose is to persuade the healthcare professional to take action, whether it is to download a white paper, attend an event, purchase/download a product or service, sign up for a newsletter or to perform some other action.
For a demo of our landing page builder, please contact us to get an invite with any of our experts.
Joey is happy to help!
Joey has over 10 years of experience in coordinating and developing platforms in pharma. With his extensive experience, he is happy to plan a session to kickstart your new digital plans.